Jadu Heart - Thekla Bristol

Jadu Heart

Thekla

Jadu Heart are Diva-Sachy Jeffrey and Alex Headford, hailing from London and Huddersfield respectively. Following in the footsteps of cult boy/girl bands like Pixies, My Bloody Valentine, and Belle and Sebastian, they have grown outside the traditional music industry, steadily building their own world and an army of die-hard fans, largely under the radar.

Despite recent success with coverage in The Fader, The Times, Dazed, The Independent, Crack, and multiple A-list records on BBC 6Music (including a Maida Vale session for BBC Radio 1), it still surprises many that they have amassed 300 million streams, with an additional 250,000 streams being added daily. Few UK guitar bands can match this level of streaming success, and none on an unknown indie label like VLF Records.

Having transitioned from electronic shoegaze to psych-rock to grungy lo-fi across two EPs and three albums, Jadu Heart have explored the full spectrum of alternative music. While their presentation is varied and sometimes experimental, their melodies remain irresistibly appealing. This, more than anything, has driven them to sell out recent US and European tours and draw one of the biggest crowds of the weekend at All Points East.

To see Jadu Heart live is to witness a room full of people singing every word, hoping their secret doesn’t get out. But the secret is getting out.

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