South London emo-pop outfit Bears In Trees have amassed a global following, millions of streams, and won a record deal with their favourite ever label.
Yet to some they remain a mystery. Totally bypassing those music industry gatekeepers, their digi-forward DIY methodology has seem them launch a hugely successful TikTok channel, a thriving Patreon platform, and a busting Discord outlet.
Put that alongside huge social media following, and you’ve essentially got an entirely self-contained creative universe, one that is expanding with every single day.
They’ve just signed to Counter Intuitive Records – who release their new soaring double A-side single – and the band’s upcoming UK tour has just expanded yet again.
– Clash music
